UK retailer Currys is reported to be threatening litigation against
Pricerunner.com over the price comparison web site’s refusal to
remove details about Currys' products. Currys apparantly claims
that some of the details are inaccurate.
According to a report today in Silicon.com, Pricerunner.com is
saying that it offered to work with Curry’s to ensure prices were
always accurate, but Currys refused.
If the pricing information is proved to be inaccurate, Currys
can take action and Pricerunner.com will fall foul of comparative
advertising requirements in the UK code to which it must adhere.
However, if the pricing is accurate, it is unclear what legal
ground Currys can rely on to stop Pricerunner.com reporting on its
pricing, since it is public information and such price information
is not protected by copyright.
