“NetNames has developed a groundbreaking system, which is the
most advanced online domain name management tool available
anywhere,” said Tom Barrett, CEO of NetNames. “A company's domain
name is its internet brand and as more top level domains come onto
the market, it will be more important than ever for companies to
protect themselves from cybersquatters.”
However, the service is not cheap. The company charges a fee of
$149 for each name registered, in addition to a $50 management fee
for each name registered and any fees of national internet
organisations. To register one name in its “global high risk” group
costs around $40,000.