At present, the transfer of data outside the UK or other EU
countries is limited by data protection legislation to prevent
transfers to countries without adequate data protection laws. The
US has no equivalent legislation, instead relying on a
self-regulatory system.
Under the safe harbour, US companies can voluntarily adhere to a
set of data protection principles recognised by the Commission as
providing adequate protection and thus meet the requirements of the
Directive as regards transfers of data out of the EU.
Although participation in the safe harbour is optional, its
rules are binding for those US companies that decide to join, and
compliance with the rules is regulated by the Federal Trade
Commission and (for airlines) of the US Department of
Transportation.
Data transfers to US organisations that choose to remain outside
the safe harbour will normally still be possible, but will either
need to benefit from one of the allowed exceptions (for example
where the individuals concerned have given their agreement), or
will require alternative safeguards, such as a contract.
EU data exporters wishing to check whether their intended US
recipient enjoys safe harbour status will be able to refer to a
publicly-available list maintained by the Department of Commerce
(or somebody it designates for the purpose). US organisations that
self-certify their adherence to the Safe Harbor Privacy Principles
and publicly declare this will appear on the list, provided that
they are subject to the jurisdiction of either the FTC or the
Department of Transportation. They may lose their safe harbor
benefits, and this will be made clear in the list, if they
persistently fail to comply with the Principles.
It has been suggested that US companies have too little
incentive to sign up and will be put off by the cost of changing
their practices in data collection and use. They may also be afraid
of coming under pressure to extend the protections of the safe
harbour scheme to their US customers if they do sign up. According
to a report on news web site zdnet.co.uk, major US companies with
European presence, including IBM, Amazon.com and AT&T are still
debating whether to sign up.