Internet and new technology analysts at Jupiter Media Metrix
have predicted that while nearly all on-line security trades are
presently initiated by consumers, a growing percentage will be
composed of responses to brokers' recommendations in the future.
They speculate that approximately 3% of on-line trades will be
initiated through mobile internet services in 2006 and that
"responsive" trades driven via wireless e-mail and promotions will
amount to 100 million trades, or nearly 13% of all on-line trades,
in the same year.
Jupiter analysts predict that the shift from investor-initiated
trades to broker-solicited "responsive" trades will represent a
radical change in the way investors use interactive media to manage
their personal wealth. Robert Sterling senior analyst at Jupiter
Media Metrix said:
"The on-line trading field is now wide open
for reputable brokers and dealers to use secure wireless and e-mail
technologies to encourage their customers to make responsive
trades. Responsive trading will be the premiere customer-facing
wireless brokerage application."
