DoubleClick, the internet advertising company, has announced
that it has signed up to the Safe Harbor agreement which enables
participating US companies to transfer and use personal information
relating to individuals resident in the EU without breaching data
protection requirements, according to a report by Newsbytes.
DoubleClick said it hopes that the agreement will provide it
with a baseline privacy system for all of its international
services. It follows only a few other large US companies, including
Hewlett-Packard, Intel and Microsoft, in joining the scheme.
DoubleClick has previously been accused of collecting specific
personal data on consumers through its banner ads. However, the
company has always maintained that any information collected in
such a way is merely aggregated data that cannot be traced to
individual users.
