Mr Alexander was speaking during a visit to the
International Centre for Computer Games and Virtual Entertainment
(IC CAVE) at Abertay University in Dundee.
He stated:
"The UK games industry is a global leader in the computer games
market. Our developers are renowned for their creativity,
innovation and originality.
"Games developed here typically can be found
at the top of the global best sellers' list. We also boast a world
class publishing sector, with a plethora of global publishers
choosing the UK for their European headquarters. There are some
20,000 people employed in development, publishing and distribution
in this country.
"Our new competitiveness study will provide
valuable independent data and a definitive analysis of the
industry's strengths as well as opportunities for growth."
Following consultation with the industry over content of the
analysis, consultants will be appointed to conduct the study.
Mr Alexander continued:
"If the industry is to enjoy long-term
success, we must make an effort to develop best practice across
industry and identify opportunities for new markets. Equally as
vital is to minimise threats to our future success. That's where
this study will come in.
"It will include an action plan for industry
and Government to take forward to help ensure the competitiveness
of this important sector."
Building on the Government's commitment to the computer games
sector, the Minister also pledged support for an industry mission
to Japan.
The mission will take place in November and be led by Dr Jim
Terkeurst, a lecturer in computer arts and research at the IC CAVE
in Dundee. It will be supported through the DTI's International
Technology Service. The mission aims to investigate best practice
in games development and represent the UK developers in the
important Japanese market.
