A survey carried out by Mori and commissioned by the DTI showed
that the UK is home to more on-line shoppers than any other
European country. The study claims that 12 million UK residents had
shopped on-line in the past year.
The study also outlined some concerns to be addressed, that 47%
of the 2000 people questioned were worried about credit card fraud
and one third were concerned about giving out personal information.
These worries were not unfounded for the 3% surveyed who had
personal experience of card fraud on-line.
The DTI advises shoppers to use known or recommended web-sites,
to obtain the telephone numbers and addresses of suppliers and to
keep a record of the transaction.
The head of legal affairs at Amazon.co.uk was quoted, by the
DTI, as saying that none of Amazon's 4 million customers had ever
reported credit or debit card fraud. The DTI campaign also points
out that, in the event of such fraud occurring, EU law requires the
credit card company to refund the card holder.
