PricewaterhouseCoopers consulting arm has re-branded as “Monday”
at a cost of £70 million. Included in this figure was its purchase
for over £3 million of the name and trade marks of a PR firm that
was, inconveniently, called “OneMonday.” For just £10 more,
however, PwC could have avoided some of the humiliation it now
faces on the internet.
Monday’s launch web site is at the domain name
IntroducingMonday.com. Unfortunately, PwC did not bother to
register IntroducingMonday.co.uk (which would have cost around
£10). That name has been taken by the comedy site b3ta.com which is
running a piece of animation at IntroducingMonday.co.uk which
sticks two fingers up to Monday with the message “We’ve got your
name.”
Cybersquatting it may be, but Monday is only likely to face
further humiliation by taking any action to recover the name.
Monday’s main site will be at Monday.com. Unfortunately, it did
not acquire Monday.co.uk which is owned by e-mail provider
another.com and can be used by anyone as an address @Monday.co.uk.
Monday.cc is also poking fun at the consultants.
