Sony today announced that the price of PlayStation 2 will be
dropped to £169.99 in the UK as of Saturday. Microsoft immediately
followed with an announcement that, from Friday, its Xbox will
retail at £159.99, according to a report by games publication
MCV.
The price drops will be reflected throughout the European
market.
According to Reuters, figures from a survey conducted by Gigex
on-line between 15th July and 15th August 15th, revealed that 39%
of 12,288 respondents plan to purchase an Xbox this summer, 27%
will buy a PlayStation 2 and 17% plan to purchase GameCube.
In June, the US price of the Playstation 2 price and Xbox
dropped to $199.99. According to Forbes magazine, financial
analysts have speculated that Microsoft loses as much as $150 on
each Xbox sold.