Web host and search engine SearchKing Inc. is suing Google. It
is the company behind a business called the PR Ad Network. "PR"
stands for Page Rank, a reference to Google's system of ranking web
pages. Google scores every web page that it indexes with a number
between 1 and 10.
The higher the score, or Page Rank, the more likely the page
will appear at the top of a user's search results. Google users can
access this Page Rank information via a free download from Google.
For example, news site CNN.com scores 9 out of 10.
PR Ad Network, based in Oklahoma City, sells advertising on
third party web sites. Using Google's Page Rank information it
gauges the value of any web site for its advertising clients and
charges accordingly, in competition with Google's own advertising
sales.
PR Ad Network describes itself as a matchmaker business, putting
together the advertiser and a third party site that wants to sell
ad space.
Bob Massa, president of SearchKing and PR Ad Network, alleges
that once Google become aware that SearchKing was profiting from
its Page Rank system, it lowered his sites' rankings and those of
his customers. He claims that this caused SearchKing.com's Page
Rank to drop from 8 to 4. He says that Google "arbitrarily and
purposefully devalued his companies' and his customers' web sites,
causing his business to suffer financially."
SearchKing is asking that the court grant orders against Google
to have the sites' previous rankings restored.
Google has not yet made any comment on the lawsuit.
A copy of the complaint is available at:
www.searchking.com/news/compliant1.htm
