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Misleading data protection ads stopped

OUT-LAW News, 20/11/2002

The High Court has granted a final order to stop mailshots for data protection notification services. The order followed action by the Office of Fair Trading (OFT), which deemed the advertisements misleading because they gave the impression that they came from official bodies.

The final injunction was granted against DRAPS Ltd of Manchester and Gary McNeish, both trading as Data Protection Act Registration Services. The final order followed an interim injunction issued on 25th June 2002 as a temporary measure.

The court confirmed that the ads misled businesses receiving them to believe that they were under some sort of legal obligation to register immediately with the senders at a cost of £85. The ads also failed to explain properly which persons or businesses were exempt from notification.

While UK law requires businesses processing personal data to notify the Information Commissioner, the fee is only £35. Also, many small businesses which process personal data for limited purposes are not required to notify. Businesses can notify the Information Commissioner directly.

Earlier this year, the OFT obtained assurances from two sole traders, Chris Yewdall of Baguley, Manchester and Finbar Fox of Lytham St Anne's, Lancashire- both trading separately under the name Data Protection Agency- that they would no longer issue similar misleading advertisements.

The OFT has, under the Control of Misleading Advertisements Regulations of 1988, the power to step in if the public interest requires that advertisements should be stopped by means of a court order – but acts only when a complaint has been received.

Details on which businesses are required to notify under the Data Protection Act 1998 are available on the Information Commissioner's web site at:
www.dpr.gov.uk

 

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