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Top 10 deceptive spam headers

OUT-LAW News, 11/07/2003

"RE: Information you asked for" is the most popular subject line used by spammers to entice you to open their junk e-mail, according to a chart of deceptive tactics.

E-mail security firm FrontBridge Technologies of Marina Del Rey, California, this week revealed the results of its Spam Analyzer product, which filters and analyses message characteristics for more than 1,200 enterprise e-mail domains.

From hundreds of millions of messages, FrontBridge concluded that the use of deceptive tactics has increased more than 50% in the first six months of this year.

  1. RE: Information you asked for
  2. hey
  3. Check this out!
  4. Is this your email?
  5. Please resend the email
  6. RE: Your order
  7. Past due account
  8. Please verify your information
  9. Version update
  10. RE: 4th of July

Merely opening any such e-mail can, warns FrontBridge, create a Pandora's Box effect, inviting Trojan horses, viruses, browser launches and pop-up advertisements.

Spammers also use a deceptive tactic called "From Line Address Masking." Using this tactic, spammers substitute a common name, such as Jenny, Mary, or Bob, to replace the spammers' true e-mail address. Recipients are likely to know someone by a common first name, and thus can be enticed to open the message.

Spammers will also bundle common subject lines with "--------Original Message---------" body text to make the spam message appear as though it is a reply. This tactic fools even some of the industry's most capable spam filters.

"Spammers have gone well beyond the direct-sale 'Lose weight fast' subject line tactics," said Charles McColgan, CTO at FrontBridge Technologies.

 

 

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