Webtrends Tracking Code
 
UK Home >  OUT-LAW News >  News Archive >  2003 >  November 2003 >  McJob definition upsets McDonald's

McJob definition upsets McDonald's

OUT-LAW News, 18/11/2003

McJob has become part of the English language, at least according to a US dictionary, but burger chain McDonald's says its trade mark is being abused – and that the word should not be defined as "low paying and dead end work".

The offending definition appears in the latest edition of Merriam-Webster's Collegiate Dictionary. In an open letter, McDonald's Chairman Jim Cantalupo said it is not just his company that is being insulted:

"Merriam-Webster's inclusion of the term 'McJob', with its definition of 'low paying and dead end work', is not only an inaccurate description of restaurant employment but also a slap in the face to the 12 million men and women who work hard every day in America's 900,000 restaurants."

"Furthermore, McDonald's owns a federal trade mark registration for the mark McJOBS. It refers to a program designed to help train and place mentally and physically challenged people so they can work."

"Merriam-Webster's unflattering definition flies in the face of their achievements and significance to the workforce."

In a statement Merriam-Webster replied:

"For more than 17 years, McJob has been used as we are defining it in a broad range of publications, including The New York Times, US News & World Report, Publishers Weekly, Rolling Stone, The Times (London), The Boston Globe, Ms., Harper's, The New Republic, Utne Reader, and The Vancouver Sun."

The publishers intend to keep their definition.

 

 

OUT-LAW Recommends

Data Protection training
We offer training courses on Data Protection and Freedom of Information laws

Winner at 2008 Webby Awards

OUT-LAW star: link to the home page
Disclaimer: This was printed from OUT-LAW.COM, a service of international law firm Pinsent Masons. We hope you find this content useful. However, please note that nothing in this document constitutes specific legal advice. You should consult a suitably qualified lawyer on any specific legal problem or matter. Any questions, please email info@out-law.com.