With on-line advertising predicted to pick up over the next few
years, European ISPs Wanadoo, Freeserve, WEB.DE and Libero have
banded together to form an advertising network that covers six
countries and 30 million users.
French internet giant Wanadoo is the major participant in the
alliance, with Wanadoo France, Wanadoo Spain, Wanadoo Netherlands
and the UK's Freeserve (also part of the Wanadoo group) providing
four of the six national markets. The other participants are rivals
WEB.DE from Germany and Libero from Italy.
In a statement the ISPs said that the purpose behind the
alliance was to better answer the need of the fast growing on-line
advertising market. This is widely anticipated to recover over the
next few years.
According to the group:
"The network answers customer demand for a
powerful pan-European resource and reflects the increase in online
advertising spend across Europe. Its structure gives a single point
of contact for the customer and allows fast and flexible country
specific consulting, with support and implementation across the
whole handling process."
The network will run across all six countries, offering
advertisers access to 30 million unique users, two billion pages
viewed per month and very high reach rate in each market, according
to the alliance.
