Case study: Winning Moves and NYTA
Where does OUT-LAW Top Trumps come from?
The OUT-LAW Top Trumps game is a product of a close working
relationship between Winning Moves UK Ltd – the company that owns
the Top Trumps brand; NYTA – an interactive agency that acts as the
digital arm of Winning Moves; and Pinsent Masons – the law firm
behind OUT-LAW.COM.
The OUT-LAW team has been working with Winning Moves and NYTA
for several years, advising on e-commerce, numerous contracts, data
protection, and terms and conditions.
In the UK, Winning Moves is the leading maker of card games,
including the immensely popular Top Trumps, the UK's best selling
game which is also now available all around the world. Winning
Moves also creates limited editions of the world's best-loved board
game, Monopoly. Recently the company has worked with Pinsent Masons
on deals with Sky Interactive, THQ and Manchester United for
Interactive Top Trumps products.
Managing Director Tom Liddell said: "If Clint Eastwood was a
lawyer, he'd work for OUT-LAW: cool under pressure and quick on the
draw."
NYTA – Not Your Typical Agency works with companies large and
small to help them benefit from effective interactive marketing
communications. NYTA's Managing Director, James Rankin, said: "It's
rewarding to work with such a great brand as Top Trumps and have
the chance to help define and deliver the interactive strategy
across internet, mobile and interactive TV, The new toptrumps.com
website that we created is also proving to be a great showcase for
our work."
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