A book about the founder of the Hershey bar has been accused of
trade mark infringement because the cover of the book features
Hershey's well-known trade marks and trade dress, according to the
Associated Press.
“Hershey has not authorised, sponsored or approved the book
entitled, Hershey: Milton S. Hershey's Extraordinary Life of
Wealth, Empire and Utopian Dreams by Michael D'Antonio and
Simon & Schuster Publishing,” said the firm in a statement. “We
believe the use of our trade marks and trade dress on the book's
dust jacket will mislead the public to believe otherwise.”
The book is due to be published next month. Meanwhile, the
Hershey Company is seeking damages and an injunction to force a
change of dust jacket.
See: The
Associated Press report (hosted by Findlaw.com)
