Marketing and Advertising

OUT-LAW Guides (UK law)

• NEW! Consumer Protection from Unfair Trading Regulations: an OUT-LAW Guide
  New regulations to protect consumers from unfair, misleading or aggressive selling practices are due to come into force on 26th May 2008.
• Viral marketing
  How to run 'tell a friend' services and comply with privacy laws.
• Keyword marketing
  Trade mark registrations are powerful legal tools but complications can arise online with search engine "keyword" marketing.
• Internet advertising
  Online advertisers have to comply with legislation, both in their own country and any country which the advert reaches.
• The use of trade marks in meta tags
• Adware
• The regulation of online adverts
• Financial Services advertising
• Running a competition
  The legal requirements for running prize draws and skill competitions.

Added-value services

We help a wide range of organisations with their marketing practices.

Contact: Louise Townsend or Rosemary Jay (Manchester, 0161 250 0100)