The liquidators of Boo.com, the failed sportswear retailer, have
sold the technology part of the business for £250,000 to a company
which provides e-commerce software for internet companies.
Bright Station has bought the technology which allowed users of
the Boo service to view 3D animations of the clothes they wanted to
buy. The company will licence the technology to other consumer
retailers.
Boo had spent several million pounds on the technology which
made Boo.com among the most sophisticated retailers on the
internet. The level of sophistication was such that the site was
beyond the technological reach of many internet shoppers’ systems,
a factor in Boo’s downfall.
The investors in Boo are likely to lose all they invested. The
liquidators, KPMG, are expected to announce buyers for the brand
and web site later today.
Boo spent over £80m since its launch 18 months ago, with sales
latterly reaching £1m per month. Boo now owes approximately £17m to
creditors, most of whom are advertising agencies.
