By Team Register for The
Register.
This article has been reproduced with permission.
From today, trademark holders from within the mobile industry
have the chance to register their trademarks as .mobi domains. From
12 June to 22 August, all trademark holders will be given the
opportunity to get their hands on a .mobi domain before the whole
thing is thrown open to the world and its dog on 28 August.
The idea behind .mobi is that it will funnel users to sites and
services specially designed for mobile devices. According to the
experts, it should appeal to phone operators, content providers,
service providers, and handset manufacturers.
"Companies need to act quickly to ensure they protect their
brands and existing online presence from potential threats," said
Jonathan Robinson, coo of domain registrar NetNames. "The new .mobi
domain will help make mobile internet addresses easier to market
and remember and increase the volume of consumers surfing the web
on the move."
© The Register
2006
