By John Oates for The Register.
This story has been reproduced with permission.
AdSense displays adverts on a website and the owner of the
website gets a share of the money made by Google. Because payments
are based on the number of clicks each advert gets, the scheme is
susceptible to click fraud, or allegations of fraud.
Humor University used the AdSense scheme, but from October to
November did not get paid. When it complained to Google's US
headquarters it was told its contract had been terminated because
of suspicious activities.
The university then made a complaint to the KFTC. The commission
upheld the complaint and has given Google 60 days to rewrite its
contracts.
The decision is likely to spark a claim against Google for 20m
Won (£10,800)
Humor University presideny Lee Jung-min told the Korea
Times: "Google didn't pay AdSense commissions amounting to
20 million won (£10,800) to us in late 2005 while alleging we had
committed click frauds.
"The FTC decision shows that Google was wrong. Subsequently, we
will file a 20 million won damages suit against Google's Korean
unit next week."
Lee said the company's losses were bigger than this, but it was
a matter of self-esteem.
More from the Korea Times here.
© The Register
2007
